近年来中国人喝咖啡的态度和看法

　　Chinese people do not have the habit of drinking coffee, coffee is not considered a necessity, and most of the people who consume coffee in the country are only for the following two reasons: ① as a more powerful than tea, healthier than tobacco, a kind of refreshing agent; ② as a symbol of Western enjoyment of life, feel the petit bourgeoisie. So in the end, in the minds of most people, what kind of coffee is good coffee?
　　
　　A Nestle coffee, great taste of the classic advertisement, red throughout the north and south of the Yangtze River, may make a generation of people are full of longing and yearning for the Nestle, then the hearts of the people of the country may be coffee and coffee flavor is almost directly equal to the taste of the Nestle. Later, Nestle developed the 3-in-1 according to the taste preferences of the Chinese people, no need to add milk, no need to add sugar, you can directly brew a cup of rich flavor of the great taste of Nescafé. Since then, most of the Chinese people probably have an evaluation of coffee in their mind. After that, Nestle entered China with Maxwell's (the world's second largest instant coffee empire), but perhaps because Nestle's already occupied the Chinese people's Chinese heart, or Mai's strategy is different from Nestle's, Mai's in China has been lukewarm, I remember it seems to be the 2000s, Mai's is gradually known by more people.
　　
　　Later, Starbucks, the coffee giant also stepped into China, in the minds of the people, Starbucks entered China as if it represented a small capitalist, many people to Starbucks to sit and feel different, this point I do not know whether it is due to the brand positioning of Starbucks in China, or due to the consumer psychology of the country, but in any case, Starbucks prices in the minds of the majority of the country is still expensive (about 28 yuan per cup), making a not yet affluent people to buy a cup of coffee. Let a person is not rich to spend more than twenty dollars to drink a cup of beverage, may indeed be enough luxury, but the huge national population base, or to make this kind of consumption to earn enough profit, it is also the kind of luxury life of the people of the country since the ancient desire, but also led to the Starbucks store in many cities, can appear rare queuing up to buy the coffee of the scene.
　　
　　With the pace of Starbucks, the growing coffee shop Costa, also want to get a piece of the pie in China, but and Starbucks is different, Costa is due to find a strong strategic partner in the country, so the smooth entry into China's coffee market, so you can often see, a lot of XX commercial building Starbucks coffee shop, are in succession for Costa replaced.
　　
　　With Nescafe's advertising bombardment, Starbucks petty positioning, are not the same, there is a class of good coffee, for the people, they generally appear in large supermarkets, to meet those consumers who want to enjoy coffee at home, which is illy and lavazza, consumption of this part of the product consumers, relative to the consumption of instant coffee and only to the Starbucks cafe to enjoy the consumers, this part of the customer may be on the coffee a little bit more, may rely on coffee products for drinking a little bit more, of course, it is also possible, and not a few, some people come to the supermarket to buy these brands of coffee because they get some gifts for making coffee, such as American drip filter pots, mocha pots and other things.
　　
当然，除了以上这些，中国还有很多其他标准的好咖啡，比如世界上最好的蓝山咖啡，虽然真正品尝过真正的蓝山咖啡的人并不多，即使品尝过真正的蓝山咖啡，他们中的大多数人喝的是已经老化了很长时间的粗麻布的蓝山，而且价格昂贵。如果你喝酒，当你吞咽的时候，不需要质疑，真的很难喝，真的很难喝，如果你是自己的钱去买，那么恭喜你，你是地地道道的冤家。蓝山咖啡价格不菲，但蓝山味咖啡很亲民，这蓝山味咖啡借用了蓝山味咖啡的大名，真是一只狐狸，挂羊头卖狗肉，而且还普及了南北河流很多海岛词咖啡，当然，网络上有很多便宜的蓝山。还有哥伦比亚咖啡，这个名字也深深地植入了这个国家人民的心中，哥伦比亚作为世界上最大的水洗咖啡出口国，在很多中国人的心目中已经联系到了最好的。还有价格不菲的猫便便咖啡，借助各种媒体的炒作，也在人心中处于至高无上的地位，当然因为它的价格又让人不想去想的过程，销量非常不可观。
　　
　　With the further opening of the Chinese market, a more relaxed market environment, the people's more generous consumption budget, more and more coffee into China, the people can choose, can understand more and more content, the country will be able to get more good coffee, the country's heart that measure coffee will also change, with the world of coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee, coffee and coffee.